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Sales & Marketing Offering for Data & Analytics Solutions

Turn insights into action with a sales engine that speaks to business value, data strategy, and measurable impact.

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Digital & Social Selling

 

Capture demand by educating and enabling data-driven buyers.

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  • SEO and paid campaigns targeting industry-specific search terms (e.g., “customer churn prediction tool”, “real-time BI for logistics”)

  • LinkedIn campaigns aimed at CIOs, CDOs, Data Scientists, and Operations Leaders

  • Thought leadership content: dashboards, data maturity frameworks, use case breakdowns

  • Explainer videos for complex data pipelines, AI/ML-driven analytics, or self-service BI

  • Email nurture flows for data teams, analysts, and business stakeholders

  • Webinar campaigns (e.g., “From Data to Decisions in Under 30 Days”, “How to Align Analytics with KPIs”)

  • Analyst-style whitepapers and success stories to build trust

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Direct Sales Enablement

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Equip your sales team to engage technical and business buyers with confidence.

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  • Sales playbooks segmented by use case (e.g., predictive analytics, customer 360, financial reporting) and vertical (retail, healthcare, finance)

  • Custom pitch decks for both technical (CDO, data engineer) and business (CMO, CFO) audiences

  • ROI models: cost reduction, revenue enablement, operational efficiency metrics

  • Demo scripts and sandbox environments showcasing visual dashboards and real-time data use

  • Objection-handling assets for “already have a BI tool,” “data privacy concerns,” and “internal resistance”

  • Proof-of-value frameworks for POCs and phased rollouts

  • CRM structure for managing complex sales with multiple decision-makers

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Partnership & Channel Sales

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Scale through data ecosystem partnerships and vertical alliances.

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  • Co-sell programs with cloud providers (Snowflake, AWS, Azure, Google Cloud)

  • GTM programs with ERP, CRM, and marketing automation platforms

  • Partner kits for consultants and SI partners who implement analytics solutions

  • Co-branded content and industry solutions (e.g., “Analytics for Smart Manufacturing”, “Retail Demand Forecasting Toolkit”)

  • Marketplace listing support and joint solution packaging

  • Data product integration positioning and messaging

  • Partner onboarding playbooks, training, and certification programs

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Ideal for:
 

BI platforms, data visualization tools, data lakes/warehouses, customer analytics platforms, ML-based analytics, embedded analytics, data governance tools, and data platforms for vertical use cases.

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Drive smarter growth by turning your data solution into a revenue engine—across digital, direct, and partner channels.

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