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Connectivity & IoT Sales Growth Offering

 

We help IoT and connectivity solution providers accelerate adoption across industries by combining data-driven digital marketing, high-impact direct sales, and scalable partner ecosystems. Whether you're selling industrial IoT platforms, private 5G, LPWAN devices, or connectivity middleware, we align your GTM strategy with how enterprises actually buy and deploy these solutions.

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Digital & Social Selling

 

Let`s set objective: Drive awareness and qualified demand across vertical decision-makers, developers, and innovation teams.

 

Key Activities:

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  • Launch multi-touch LinkedIn and ABM campaigns targeting IoT buyers (e.g., Smart Manufacturing, Utilities, Logistics, Smart Cities).

  • Create industry-focused content (e.g., ROI calculators, solution briefs, video demos) to support each buying stage.

  • Use signal-based prospecting and data enrichment to detect IoT-related projects and infrastructure shifts.

  • Engage developer and engineering communities with technical enablement content (whitepapers, webinars, GitHub activations).

 

Outcomes:

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  • Increased top-of-funnel velocity

  • More inbound engagement from business and technical stakeholders

  • Shorter qualification-to-demo timeframes

 

Direct Sales Execution

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Let`s set objective: Empower your sales team to win large, multi-stakeholder deals in complex environments.

 

Key Activities:

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  • Build vertical sales plays (e.g., predictive maintenance in manufacturing, fleet tracking in logistics, energy monitoring in utilities).

  • Develop buyer messaging that bridges IT, OT, and procurement concerns.

  • Train reps on ecosystem selling (hardware + software + connectivity bundles).

  • Support pilots-to-scale transitions with clear ROI and risk mitigation messaging.

 

Outcomes:

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  • Larger and more strategic deal sizes

  • Improved win rate for technical evaluations and POCs

  • Better cross-sell into connected solution portfolios

 

Partnership Sales Development

Let` set objective: Activate OEMs, system integrators, telcos, device makers, and ISVs to jointly go to market.

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Key Activities:

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  • Identify co-innovation partners and ecosystem integrators (e.g., AWS, Azure IoT, Siemens MindSphere, Telcos).

  • Create joint GTM strategies including co-branded content, vertical campaigns, and sales enablement.

  • Facilitate joint pipeline tracking, partner onboarding, and co-selling support.

  • Align value propositions for connectivity bundling, data monetization, or smart infrastructure deals.

 

Outcomes:

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  • Increased reach through embedded sales

  • Entry into new markets via joint solutions

  • Stronger credibility and trust with enterprise buyers

 

Ideal Clients:

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  • IoT platform and connectivity providers scaling into enterprise or industrial markets

  • Device manufacturers with recurring revenue aspirations

  • Network and edge solution vendors seeking to shift from product to solution sales

 

Engagement Models:

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  • Growth-as-a-Service: Full-cycle support across demand gen, sales, and partner activation.

  • Channel Acceleration: Build or scale IoT and connectivity partner programs.

  • Sales Enablement & GTM Playbooks: Equip your teams with content, messaging, and tools.

 

Would you like versions of this tailored to Smart Manufacturing, Smart Cities, or Telco verticals?

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