Fuel technical growth with targeted sales and marketing across digital, direct, and partner channels.

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Digital & Social Selling

 

Attract DevOps leaders, architects, and CTOs through value-led online engagement.

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• Developer-focused content marketing (use cases, benchmarks, “how it works” articles)

• Social campaigns targeting decision-makers in IT ops, cloud migration, and platform teams

• Technical webinars and hands-on labs (e.g., “Kubernetes at Scale”, “Optimizing Cloud Costs”)

• LinkedIn thought leadership and personal branding for technical founders and sales engineers

• SEO strategy around search intent: “multi-cloud vs hybrid”, “Terraform alternatives”, “cloud cost optimization”

• Paid search & retargeting (e.g., targeting AWS, Azure, GCP comparison queries)

• Automated email sequences for trial users, free tool downloaders, and cloud migration leads

 

Direct Sales Enablement

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Shorten technical sales cycles and win the architecture conversation.

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• Technical pitch frameworks for CIOs, DevOps leads, and procurement

• ROI calculators for cloud migration, performance improvements, and cost control

• Sales battlecards: compare against hyperscalers and niche cloud competitors

• Enablement toolkits for cloud consultants and field solution engineers

• Demo environment scripts and POC support guides

• Funnel acceleration strategies for long-cycle deals (e.g., RFP support, technical workshops)

• CRM pipeline architecture to track pre-sales engagement and solution complexity

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Partner & Channel Sales

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Expand reach via integrators, consultants, and cloud marketplaces.

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• GTM strategy with cloud hyperscaler programs (AWS Marketplace, Azure IP Co-sell)

• Partnership activation campaigns for DevOps agencies and SIs (system integrators)

• Co-branded materials, solution briefs, and deployment guides

• Channel tiering and enablement structure for tech alliances

• Partner onboarding kits with pitch decks, use cases, and deal registration process

• MDF strategy and co-marketing execution with VARs, MSPs, and regional tech firms

• Joint webinars and workshops (e.g., “Modernizing Infra in EMEA Banking”, “Cloud Compliance Toolkit for Fintech”)

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Ideal for:
 

Cloud-native platforms, infrastructure automation tools, Kubernetes solutions, observability platforms, hybrid & multi-cloud orchestration providers, and cost optimization platforms.

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Power up your GTM engine—sell smarter across digital, direct, and partner-led channels.

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