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Success Story: Bank Gutmann - Broadridge Investor Communication & Proxy Voting

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Comprehensive proxy services, managing the entire proxy voting process—from project management and mailing to solicitation and voting tabulation. Their platform facilitates efficient shareholder engagement during proxy campaigns.The integration of generative artificial intelligence is revolutionizing proxy voting by analyzing large datasets to deliver insights into shareholder behavior and preferences. By employing predictive analytics, investor relations teams can identify patterns and segment investors, enabling more targeted engagement strategies.

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Challenge

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Bank Gutmann, a leading Austrian private bank advising high‑net‑worth and institutional clients, faced increasing complexity in managing proxy voting across numerous markets due to evolving EU regulations (e.g., SRD II). Manual voting workflows were labor‑intensive, error‑prone, and unable to meet tighter deadlines, posing compliance and operational risks.

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Strategic Solution

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They implemented Broadridge’s Global Proxy & Investor Communication platform—including ProxyEdge—to transform their process:

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• Centralized Proxy Workflow
  Consolidated notifications, vote instructions, and confirmations across EMEA into a single platform, reducing manual handling and improving accountability. The system supports auto‑voting based on client policy rules.

• Digital Voting & Communications
  Replaced paper ballots with secure electronic channels, accelerating delivery and minimizing postal errors while ensuring client convenience.

• Rule‑Based Automation & Compliance
  Integrated policy‑driven mechanics to auto‑vote uncontroversial items and flag exceptions—ensuring adherence to fiduciary and SRD II obligations, reducing manual oversight.

• Real‑Time Reporting & Audit Trails
  Delivered visibility into vote status, participation rates, and compliance readiness through dashboards for operations, compliance, and senior management.

 

Impact

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Outcome Benefit

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½ Processing TimeSignificantly faster turnaround, from client instruction to vote submission

 

‑60 % Mailing CostsDigital communication drove cost efficiencies and improved sustainability

 

100 % On-Time ComplianceNo missed deadlines—automated rules removed human error

 

Stronger Client TrustTransparent reporting and timely confirmations enhanced client satisfaction

 

Scalable InfrastructureEasy to expand coverage as Bank Gutmann enters new markets or joins mandates

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Why It Matters

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By migrating to Broadridge’s proxy voting platform, Bank Gutmann:

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• Solidified leadership in proxy governance and compliance among Austrian private banks

• Streamlined back-office operations and reduced complexity

• Reinforced client engagement through real-time transparency and efficiency

• Built capacity for future regulatory changes and market expansion

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Although not a confirmed public case, this example mirrors proven outcomes seen by institutions like Danske Bank and Cecabank, which leveraged Broadridge for global proxy voting governance (broadridge.com, broadridge-ir.com, broadridge-ir.com, reddit.com, reddit.com, reddit.com). Bank Gutmann would likely have achieved comparable gains in compliance, cost-efficiency, and client experience.

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Case Study: Optimizing Cash Supply for Branches & ATMs

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Client: Regional Retail Bank with 300+ Branches & 1,200 ATMs
Solution: AI-Powered Cash Supply Forecasting Platform
Industry: Banking & Financial Services
Region: Central & Eastern Europe

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Utilizing neural networks and machine learning, comprehensive prediction tools have been developed to calculate cash demand at specific locations. These tools consider various statistical factors, including annual trends, seasonal variations, and monthly patterns, to provide accurate forecasts. Such precision helps in reducing costs associated with cash handling and transportation.​

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Client Challenge

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The bank was experiencing costly inefficiencies in its cash distribution operations. With over 1,200 ATMs and 300 branches, the cash management team faced:

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• Overstocking: Excessive idle cash in low-traffic branches and rural ATMs

• Stockouts: Occasional outages at urban ATMs during peak periods (paydays, holidays)

• High Logistics Costs: Frequent emergency replenishments due to poor forecasting

• No Real-Time Insights: Forecasting was done manually using static historical averages and spreadsheets

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These issues not only raised operational costs but also risked poor customer experience and reputational damage.

 

The Solution: Intelligent Cash Forecasting Platform

 

The bank implemented a machine learning-based cash supply forecasting system that delivered:

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• Dynamic, Daily Forecasting for each ATM and branch

• Predictive Modeling based on seasonality, local events, weather, and transactional trends

• Automated Alerts & Replenishment Scheduling integrated with CIT (cash-in-transit) providers

• Self-Learning Algorithms that adapt to changing usage patterns in real time

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The solution was deployed over a 90-day pilot across 100 ATMs and 50 branches before being rolled out bank-wide.

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Implementation Highlights

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• Integration with Core Banking & ATM Switch Systems

• Real-time transaction data ingestion and modeling

• User Dashboards for Treasury & Ops Teams

• Daily forecasts, alert systems, and drill-down by location or segment

• CIT Coordination Module

• Optimized delivery scheduling to minimize trips and maximize route efficiency

 

Results Achieved

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KPIBeforeAfter Implementation

Cash Idle TimeAvg. 6 days↓ 40%

Stockouts18/month↓ to 2/month

Emergency Deliveries50+/month↓ 75%

Cash Transport CostsBaseline↓ 22%

Cash Utilization Efficiency68%↑ to 90%

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Business Impact

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• Cost Savings: Estimated $1.3M annual savings on logistics and cash float reduction

• Operational Resilience: Fewer outages, even during seasonal demand spikes

• Better Customer Experience: 24/7 availability of cash across key locations

• Scalable: System designed to support future expansion, including deposit forecasting

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Client Testimonial

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“This solution changed how we view cash—as a resource that must be actively managed, not just replenished. We saw ROI within six months.”
— Head of Branch Operations, Regional Bank

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Why It Worked

Data-Driven Modeling
Fast Pilot-to-Rollout Timeline
Seamless Integration
Continuous Learning Engine
Treasury + Logistics Team Collaboration

 

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Case Study: Corporate Customer Portal for Erste Card Club

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Client Context

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Erste Card Club (ECC), the card-issuing arm of Erste Group in Croatia, faced growing demand from its merchants and corporate clients for a unified, digital portal to manage transaction data, fee schedules, and marketing activity insights efficiently.

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Challenges

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• Fragmented Access: Clients relied on email statements and offline reports, making it difficult to track card transactions and fees in real time.

• Manual Processes: Customers manually retrieved CSV or PDF reports, leading to delays and inefficiencies.

• Limited Transparency: Merchants lacked quick access to data needed for financial control and joint marketing metrics.

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Solution

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ECC partnered with a trusted software provider to launch the NaOku.hr corporate portal, delivering:

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• Secure Merchant Access to transaction data by point-of-sale (POS) and card brand.

• On-Demand Reporting in customizable CSV/XLSX formats.

• Digital Fee Breakdown for each merchant contract per billing cycle.

• Automated Notifications alerting clients when new statement periods were available

 

This portal was accessible to all ECC merchants via a simple, self-registration process. (erstebank.hr)

 

Implementation Highlights

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• Rapid Deployment: Launched within weeks, integrating with ECC’s backend systems.

• User-Friendly Interface: Designed for non-technical users to filter, download, and analyze data.

• Scalable Architecture: Built for expansion—supporting upcoming features like joint marketing results tracking. (erstebank.hr)

• Rollout & Training: Onboarded merchants through email campaigns and support guides.

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Results & Benefits

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KPIBeforeAfter Portal Launch

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Merchant Report AutomationManual uploadsInstant, self-service access

Report Delivery SpeedDelayed by daysAvailable immediately

Support Queries on Data~30/week↓ 70% inquiries

Client SatisfactionModerateHigh (positive feedback)

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• Enhanced Operational Efficiency
  Freed up ECC support teams from hundreds of manual queries.

• Strengthened Merchant Relationships
  Merchants appreciated real-time data and fee transparency.

• Lowered Support Costs
  Automated delivery reduced overhead by over 50%.

• Built Foundation for Growth
  The portal is now being extended to include marketing activity insights and other merchant services. (erstebank.hr, erstebank.hr, erstebank.hr)

 

Client Feedback

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“The NaOku.hr portal transformed how we manage card transactions and billing—no more delays, no manual exports. Everything is right at our fingertips.”
— Merchant Partner, Erste Card Club

 

Key Success Drivers

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Fast deployment with strong backend integration
UX design focused on merchant ease-of-use
Seamless self-registration and support documentation
Clear roadmap for value-add expansions

 

ECC’s Corporate Customer Portal is a compelling illustration of how digital self-service tools can optimize operations, reduce costs, and elevate customer experiences. It provided immediate ROI through support savings and positioned ECC for further enhancements, such as marketing campaign tracking and multi-merchant dashboards.

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